HP-Lenovo aggressive "PC All-in-one" growth markets "Home Use-SME"

"HP - Lenovo, the PC market continue to pave the way for all in a day Reveals a segment. To have the opportunity to meet a growing new generation of consumers. Why is it trendy discount short while "HP" HP OMNI100 sent markets Home Entertainment launches the provinces provide more time to "Lenovo" A focused target SMEs.

Manager of product and marketing for Hewlett - Packard (Thailand) said that "Although the current desktop PC market growth will slow. But segments of the PC category All in one (AIO) with growth opportunities. And AIO is one of the current PC market next year, definitely. Current ratio of only 5% of the PC market is also beautiful and easy to use. Partly because PC AIO prices are down, but before 40,000 baht up now, it dropped to only 20,000 baht, and from the HP to play in the market of AIO is a brand first has to have market share as high as 30-40% of the growing up of the AIO will give us the returns add up to 3-4 times."

Most recently, HP has launched a home PC All-in-one HP OMNI100 PC, which features about falling prices in the 20,900 bath and ease of use. Users can plug in box and opened immediately. In addition, space-saving applications with warranty on site service 1 year will be to ensure that the house officer.

For the market to focus on doing road shows to schools and home users in Bangkok and other provinces. HP to expand the market more provinces. In addition, it will find the appropriate distribution channels, through stores out different isolates, HP Shopping, Modern Trade and department stores. Training includes information available to salespeople tell customers.

Manager of product and marketing for Hewlett - Packard (Thailand) said that "PC market in Thailand has grown to 4-5% per annum this year, with sales estimated at 1.5 million units, HP has a market share of approximately 15%."

Managing Thailand (Manager, Enterprise Products), Lenovo (Thailand) Ltd., said that "Lenovo preparing facing launches SME a serious by sending computer PC All-in-one is a product pave the way for the A SME, a group that has not been used to help increase IT performance. Since the Thai business customers in the beginning. Because there is no birth of a new IT business in return for points by PC All-in-one product to pave the way for the SME ".

"Now we're trying to find small business customers do not have to use a computer before. We think that the SME is a group that are new in the IT market. And has the potential to grow more than large businesses, so if we go to information and knowledge of IT work will be benefiting. He is taken to be interested."

PC AIO is appropriate to the enterprise segment due to space saving. Save energy. And easy to use. The Lenovo introduced a new ThinkCentre M70z AIO for business customers in particular.

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